ABOUT
Embark on a Journey of Business Transformation
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At TR/BECA INNOVAT/ONS, we excel in catalyzing profound business transformation through a unique fusion of creative brilliance and cutting-edge technology. At the heart of our mission is a relentless commitment to delivering exceptional experiences that elevate global brands and optimize operational strategies. We specialize in pioneering customized solutions that not only meet but exceed industry standards, setting new benchmarks for innovation and excellence in today's competitive landscape.
Driven by a passion for innovation and guided by deep industry insights, we partner closely with our clients to navigate complex challenges and seize new opportunities. Our approach is centered on understanding your unique needs and crafting strategies that foster accelerated growth and sustainable success. Whether it's enhancing customer engagement through digital transformation, expanding market reach with strategic marketing and branding initiatives, or harnessing the power of AI for operational efficiency, we are dedicated to delivering measurable results that propel your business forward.
Join us on a transformative journey where visionary thinking converges with actionable strategies, empowering you to lead with confidence in a rapidly evolving market. Together, we'll redefine possibilities, inspire lasting change, and shape the future of business.
OUR TEAM
Meet the talented individuals who drive our global success.
GEORGE
Founder and Advisor
George is the visionary leader behind TR/BECA INNOVAT/ONS, dedicated to advancing AI innovation, digital transformation, global expansion, and enhancing customer experiences. With over 20 years of expertise, he helped launch over 30 mobile apps across 53 markets and established a multi-million-dollar Digital Innovation Center of Excellence in China. ​Known for his strategic vision and operational leadership, George excels in cross-cultural dynamics and agile methodologies. He advises C-suite executives and empowers teams, driving sustainable growth and competitive advantage. His approach seamlessly combines high-level strategy with practical execution, making him a vital asset for global business success.
DERK
Senior Consultant
Derk's distinguished career exemplifies her mastery in driving transformative growth and innovation. With over two decades of leadership in Network Marketing, Direct Selling, and B2C Business Development across Asia, Derk is renowned for her strategic vision and cultural expertise. She has successfully led pivotal roles at prominent global MLM companies in Asia Pacific, achieving remarkable business expansions and transformative business results. As a dynamic global executive and consultant, Derk inspires teams, optimizes operations, and empowers executives and organizations to exceed their potential in the competitive global market.
JESSICA
Consultant
Jessica is a seasoned HR leader with expertise in private equity, financial services, and legal sectors. She excels in strategic HR initiatives, benefits management, and global operations. Known for her dynamic leadership and personable approach, Jessica delivers impactful solutions to complex HR challenges. Her deep industry knowledge and proven track record make her a trusted consultant for transformative HR leadership and strategic guidance in competitive environments.
KEITH
Consultant
Keith specializes in beauty, wellness, and business development. With a diverse background in establishing multiple successful medical aesthetic spas and launching his own beauty brand, he seamlessly transitioned from banking to entrepreneurship. Keith is recognized for his innovative yet practical approach, making him a sought-after consultant for individuals and businesses in the competitive beauty and wellness sector.
Global
Presence
Headquartered in New York City, USA
With operations in Los Angeles (USA), Singapore, Malaysia and China, our global presence enables us to offer a unique perspective and provide services that cater to diverse markets, ensuring your business is poised for international success.